I Hate Luv Storys, I Hate Love Stories

I Hate Luv Storys is a romantic comedy written and directed by debutant Punit Malhotra. Produced by Karan Johar under the banner of Dharma Productions, the film stars the fresh pair of Imraan Khan and Sonam Kapoor. Sameer Dattani also plays a significant role in the film.

I Hate Luv Storys is a rom-com set in the film industry. Imraan Khan plays a character named Jay who is an assistant director by profession. Sonam Kapoor is Simran and she is a production designer. She is mad about love and advocates love stories. On the other hand Jay is cynical about love and hates love stories.

Jay and Simran come together to work for a romantic film directed by the most famous romantic film maker of Bollywood , played by Sameer Dattani. Will the opposite poles attract and create their own love story forms the rest of the film.

Music of the film is by Vishal-Shekar. Ayananka Bose is the director of photography.

I Hate Luv Storys, distributed by UTV Motion Pictures is scheduled for release on July 2nd, 2010.